Touring Shows
Project - Group Touring Consumer Shows
Project Description:
Group/regional presentation/promotion at various RV touring and
adventure travel in short & long-haul marketplaces (i.e. Florida RV
Travel, Quartzsite RV Travel and the LA Times Adventure/Travel Show).
Rationale:
Highly targeted, ideal for direct sales.
Target Markets:
Rubber tire vacationers; fly/drive; regional markets.
Objective: To
provide detailed information on 'summer' touring & outdoor adventure
travel opportunities.
Project
Coordinator: Heidi Korven;
Heidi@KootenayRockies.com
Gross Budget:
$13,000
Project Guidelines: Regional Tourism BC offices (i.e. Kootenay
Rockies, Vancouver Coast & Mountains) should be grouped together to form
a distinctive British Columbia presence; staffing of regional booths
must consist of regional staff; staff and related display material must
promote all aspects of the region; and regions are required to submit a
Consumer Show Report Form, an booth image and floor plan to Tourism BC.
Example - 2008 Florida RV show (Regional/Provincial Booth)
Project - Individual Touring
Consumer Shows
Project
Description: Individual booth
presentations at RV touring shows or specialized travel
activity shows.
Rationale:
Highly targeted, ideal for direct sales.
Target Markets:
Rubber tire vacationers; regional markets.
Objective: To
provide detailed information on touring/travel opportunities.
Project
Coordinator: Heidi Korven;
Heidi@KootenayRockies.com
Gross Budget*:
$0
*These gross budget dollars
have been moved to Adventure/Travel Shows. For more
information on these shows, please click
here.
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