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Touring Advertising
Project
- 2009 Touring Magazine Advertising
Project
Description: Collaborative and sectional magazine advertising in regional touring and
getaway publications. Generally the collaborative ads are coordinated by the Kootenay Rockies Tourism office and the
sections are salesperson solicited.
Rationale:
Positioning, image and top-of-mind awareness are enhanced by quality publications;
increased by 'editorial' exposure.
Target Markets:
Regional markets; RV and rubber tire; families.
Objectives:
To remain top-of-mind in key markets; to have consumers include a
Kootenay Rockies itinerary in their summer touring plans; and to
direct-sell getaway vacation packages.
Gross Budget:
$150,000
Eligible Partners:
All Partners (except Snowsports during
the summer campaigns only, unless
the Partner offers summer activities, such as mountain biking,
hiking, chairlift rides, wildlife viewing, etc.)
Project Guidelines:
Individual ad sizes as noted below. For
more guideline details, please click
here.
Specific
Activities:
Projects
April 1/08 to Mar 31/09 |
Inclusion Deadline |
Publishing Date |
Estimated Net
Participation Costs
(+ GST) |
|
2010 BC Vacation Planner
-
Salesperson Project
Name: Jason Teahen
Ph: 604-473-0330
Email:
jteahen@canadawide.com
Circulation: 330,000
Canada 52%
United States 37%
Overseas 11%
Display racks at information centres
in Washington, Oregon & on the Washington State Ferries (Apr - Aug)
Fulfillment:
* HelloBC.com website
* 1-800 HelloBC.com toll-
free Info line
* 130 Visitor Centres
throughout BC
Distributed to Accommodation
Properties, Canadian Consulates, Chamber of Commerce outside of BC,
Travel Agents, Auto Clubs, Regional Tourism Offices & Provincial
Government offices. |
TBA |
TBA |
$ TBA (1/9 Page)
$ TBA (1/6 Page)
$ TBA (1/3 Page)
$ TBA (1/2 Page)
$ TBA (Full Page)
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|
2009
British Columbia Magazine (Summer Issue)
-
Salesperson Project
Name: Jim Griffin
Ph:
604-660-3702
Email:
tcraig@bcmag.ca
50th Anniversary Special
Circulation: 29,806
Readership: 826,000
89% Subscription
11% Newsstands |
April 7/09 |
June 2009 |
SUMMER ISSUE
Formatted Ads 10 cm x 6.7 cm
$1,550
Each ad space includes:
* Company Name
* One image (vertical)
* 50 words (copy)
* Address
* Phone
* Email
* Website Address
* Company Logo |
|
Example: 2007 British Columbia Magazine
(Double Page Ad; Formatted Ads)
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2009 Experience the Mountain Parks
-
Salesperson Project
Name: Bob Harris
Ph: 888-861-2601
Email:
bob@experiencemouintainparks.com)
Circulation: 510,000
56pgs
Distribution: W/Canada & E/WA
|
Jan 15/09 |
March 2009 |
$ 563 (1/16 Page)
$ 750 (1/12 Page)
$1,094 (1/8 Page)
$1,438 (1/6 Page)
$2,125 (1/4 Page)
$2,813 (1/3 Page)
$4,219 (1/2 Page)
$5,438 (2/3 Page)
$6,189 (3/4 Page)
$8,125 (Full Page)
$15,625 (Dbl Page)
|
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Example: 2007 Experience the Mountain Parks
Guide
(Advertorial Spread; various ad sizes)
|
2009 Westworld Section
- Salesperson
Project
Name: Donal Black
Ph: 604 473-0328
Email:
dblack@canadawide.com
Alberta Readership:
443,000
BC Readership: 513,000
(Home-delivered to AMA/BCAA members and widely distributed at AMA/BCAA
outlets throughout the province).
|
Feb 12/09
Mar 3/08 |
April 2009
May 2009
|
ALBERTA PRICES
$1,343 - 1/6 Page
$2,686 - 1/3 Page
$4,029 - 1/2 Page
$8,057 - Full Page
BC
PRICES
$1,435 - 1/6 Page
$2,869 - 1/3 Page
$4,304 - 1/2 Page
$8,607 - Full Page
*Production charges are additional. |
Example: 2007
Westworld (Alberta)
(Advertorial Spread; various ad sizes)
 |
Project
- 2009 Touring Newspaper Advertising
Project
Description: Collaborative and sectional newspaper advertising in regional dailies and
weeklies. Generally the collaborative ads are coordinated by the Kootenay
Rockies Tourism office and the sections are salesperson
solicited.
Rationale:
Sectional advertising is targeted and cost-effective; generally placed in travel
supplements with increased shelf life; travel section advertising perfect for just-in-time
vacation information (specials, weather, etc.); all newspaper suited to direct sales for
getaway vacations – short lead time planning.
Target Markets:
Regional markets; families.
Objective: To
sell vacation components directly via Partner toll-free reservations.
Project
Coordinator:
Shannon Harrison;
Shannon@KootenayRockies.com
Gross Budget:
$50,000
Eligible Partners:
All Partners (except Snowsports during
the summer campaigns only, unless
the Partner offers summer activities, such as mountain biking,
hiking, chairlift rides, wildlife viewing, etc.)
Project Guidelines:
Individual ad sizes as noted below. For
more guideline details, please click
here.
Specific
Activities:
Projects
April 1/08 to Mar 31/09 |
Inclusion Deadline |
Publishing Date |
Estimated Net
Participation Costs
(+ GST) |
Calgary Herald
- Salesperson Project
Name: Josef Bielak
Ph: 403 235 7319 Email:
jbielak@theherald.canwest.com
Circulation: 125,000
|
TBA |
TBA |
2009 DISCOVER BC
$ TBA (1/8 Page)
$ TBA (1/4 Page)
$ TBA (1/2 Page**)
$ TBA (3/4 Page**)
$ TBA (Full Page)
** Vertical or Horizontal |
Example: 2007 Discover BC
(Advertorial Spread; various ad sizes)
|
Spokesman Review
(Away Travel Planners)
- Salesperson Project
Name: Allan Phillips
Ph: 250 545-5733
Cell: 250 938-5297
Email:
Spokes-Rep@shaw.ca
Circulation: 125,000
|
TBA
TBA
TBA |
TBA
TBA
TBA |
2009 SPRING
Prices TBA
2009 FALL
Prices TBA
2009 EARLY WINTER
Prices TBA
|
Example: 2007
Spokesman Review
(Advertorial Spread; various ad sizes)
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