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Project - Kootenay Rockies 2009 Travel Guide
Kootenay Rockies 2009 Travel Guide
Project
Description:
Kootenay Rockies 2009 Travel Guide; 52
page, 8.5x11 magazine; Circulation 200,000.
Rationale:
Flagship, cross-product lure piece combines the destination imagery and
positioning with the direct sales information; single fulfillment capability;
support piece for community and individual brochures.
Target
Markets: All markets
Objectives:
-
To
present the Kootenay Rockies Region as a cohesive,
quality tourism destination
-
To
increase visitation
-
To
extend stays
-
To
increase per diem expenditure
-
To
increase partner business revenue
Project
Coordinator: Karen Cook;
Karen@KootenayRockies.com
Gross
Budget: $ 150,000
Eligible
Partners: All Tourism Partners
Ad
Space Booking Deadline:
October 8, 2008
Click here to book ad online
Ad Material
Deadline: October 31, 2008
Click here for detailed
Mechanical Requirements
Publishing Date: January 26,
2009
Distribution:
BC
Visitor Centres
Canadian Tourism Commission Worldwide
Consumer Direct Mail
General Fulfillment
Oregonian Newspaper Direct Mail
Tourism BC Offices Worldwide
Trade and Consumer Shows
US Travel Agent Direct Mail
Western Canadian Travel Agents Direct Mail
Cowboy Trail
Distribution
Certified Folders
Distribution Services
Sample Display
Advertising
Participation Costs (Net to partner):
|
Ad Size |
Ad Space Cost
(+ gst & ad production) |
|
Double Page Spread |
$ 8,655 |
|
Inside Back Cover |
$ 5,355 |
|
Full Page |
$ 4,865 |
|
Two Thirds Page |
$ 3,255 |
|
Half Page |
$ 2,705 |
|
Third Page |
$ 1,835 |
|
Sixth Page |
$ 975 |
|
Twelfth Page |
$ 545 |
|
Accommodation Listing* |
$ 225 |
|
*no ad production cost on accmm/campground/dining listings |
|
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