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Snowsport Newspaper
Project -
2008/09
Snowsport Newspaper Advertising
Project
Description: Advertising with
'ski/snowboard pages' in
primary market newspapers. Destination information in editorial and imagery and individual
resort advertisements featured.
Rationale:
Newspaper is an ideal vehicle for short lead time getaway vacations.
Target Markets:
Regular skiers and boarders in Calgary and
Spokane/Coeur d'Alene area markets.
Objective: To
provide up-to-date information on the snowsports areas for
consumers who plan last minute vacations; price, conditions, availability specific.
Project
Coordinator: Shannon Harrison;
Shannon@KootenayRockies.com
Gross Budget:
$60,000
Project Guidelines:
Individual ad sizes as noted below. For
more guideline details, please click
here.
Eligible
Partners: Backcountry Ski Touring,
Heli-Ski, Nordic Ski, Ski Resorts, Snow-Cat Ski, Accommodation
Properties (promoting winter/ski packages), DMOs, Consortiums, Central
Reservations, Property Management, Hot Springs/Wellness Facilities
(promoting winter/ski packages).
Specific
Activities:
Project |
Inclusion Deadline |
Publishing Date |
Estimated Net
Participation Costs
(+ GST)
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Calgary Herald
- Salesperson Project
Name: Josef Bielak
Ph: 403-235-7319
Email:
jbielak@theherald.canwest.com
Circulation: 127,000
(Readership: 292,000)
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Nov 27/08
Jan 8/09
Jan 29/09
Mar 5/09 |
Dec 4/08
Jan 15/09
Feb 5/09
Mar 12/09 |
REGULAR SKI PAGES -
COLOUR
$ 413 (3x33; 3 1/2" by 2 1/4")
$ 553 (4x33; 4 9/16" by 2 1/4")
$1,041 (5x50; 5 3/4" by 3 1/2")
$2,081 (5x100; 5 3/4" by 7 1/8")
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| Pacific Northwest Inlander
- Salesperson Project
Name: Carolyn Padgham-Walker
Ph: 509-325-0634 #214
Email:
carolyn@inlander.com
Circulation: 46,000 |
Oct 9/08
Oct 30/08*
Dec 4/08
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Oct 23/08
Nov 13/08*
Dec 18/08
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SNOW NEWS
$ 398 (4" by 3")
$ 795 (4" by 6.125")
$1,193 (6.06" by 6.125")
$1,988 (10.25" by 6.125")
*WINTER SPORTS/ADVENTURE
$ 301 (4" by 3")
$ 601 (4" by 6.125")
$ 902 (6.06" by 6.125")
$1,504 (10.25" by 6.125")
*Prices subject
to changes due to fluctuating US Exchange rates.
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Spokesman
Review-
Salesperson Project
Name: Allan Phillips
Ph: 250-545-5733
Cell: 250-938-5297
Email:
Spokes-Rep@shaw.ca
Circulation: 125,000
(average)
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Jan 9/09
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Jan 25/09
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MID-WINTER TRAVEL PLANNER
$ 244 (2 x 2)
$ 365 (2 x 3)
$ 609 (2 x 5)
$ 913 (3 x 5)
$1,217 (2 x 10)
$1,826 (3 x 10)
Process Colour
$ 69 (1/4 Page)
$137 (1/2 Page)
$275 (Full Page)
**Note: The early
season (Nov 23/08) Early Winter Planner is available in the Touring/Getaway
Budget. All Snowsport Partners are eligible to participate in
this issue as well. The net-prices for the Nov issue is the
same as above.
CLICK HERE
for details.
*Prices subject to
changes due to fluctuating US Exchange rates. |
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