Project - 2008/09 Kootenay Rockies Ski & Snowboard Map

2008/09 Ski & Snowboard Map

Project Description: 2008/09 Kootenay Rockies Ski & Snowboard Map; 21.5" x 31.5"; folded 4 x 9" brochure; Circulation 120,000; Four colour.

Rationale: Snowsports vacations lure piece combines destination imagery and positioning with direct sales information; single fulfillment capability; support piece for resort brochures.

Target Markets: All markets

Eligible Partners: Ski Resorts, Heli & Cat Operators, Nordic, Backcountry lodge Operators

Project Coordinator: Karen Cook; Karen@KootenayRockies.com

Gross Budget: $50,000

Distribution:
BC Visitor Centres
Canadian Tourism Commission Worldwide
Certified Folders Distribution
CTM Brochure Display
Cowboy Trail Distribution
Consumer Direct Mail
General Fulfillment
Tourism BC Offices Worldwide
Trade and Consumer Shows
Ski Club Direct Mail
U.S. Travel Agent Direct Mail Campaign
Western Cdn Automobile Association Direct Mail

Objectives:

To present the Kootenay Rockies Region as a world-class snowsports destination.
To extend stays.
To increase per diem expenditure.
To encourage travel agents to request individual resort brochures.

Inclusion Order:
Click here to book ad space online

Material Deadline for Accmm/Packagers: July 25

Publishing Date: September 15
(First Ski Show of the season is Oct 5)

Participation Costs (Net to Partner):

Approximate Ad Size

Ad Space Net Cost

Sample Ad:

Display Ad 3.5x4"
Includes photo, logo, 50 word copy, contact, quick list, a logo placement on map

$ 1,550
(+ gst & ad production)

Display Ad 3.5x4"
Includes logo, 75 word copy, contact, quick list, a logo placement on map

$ 1,550
(+ gst & ad production)

Display Ad 3.5x2"
Includes logo, 25 word copy, contact, quick list, a logo placement on map

$ 800
(+ gst & ad production)

Accomm/Packager
Display Ad 3.5x3"
Includes photo, logo, 50 word copy, contact info

$ 1,500
(+ gst & ad production)

Accomm/Packager
Display Ad 3.5x1.5"
Includes photo or logo, 25 word copy, contact info

$ 750
(+ gst & ad production)

Suggested Accommodation
Listing
Includes company name under city heading and toll free phone number

$ 125
(+ gst)

Inclusion Order:
Click here to book ad space online