Project A30-08: Golf Vacations 2009
(Tourism Partner Program)
Kootenay Rockies Golf Vacations 2008
Project
Description:
Kootenay Rockies Golf Vacations 2009;
32 page, 8.5x11 magazine;
Circulation 150,000; Four colour.
Rationale: Essential print lure, flagship sales tool to sell golf vacations.
Target Markets: All
markets.
Objectives:
To present the Kootenay Rockies Region as a cohesive, quality golf destination.
To encourage
multi-course golf tours throughout the region.
To increase
visitation.
To extend stays.
To increase per
diem expenditure.
To increase
member businesses revenue.
Project
Coordinator: Karen Cook; Karen@KootenayRockies.com
Gross Budget:
$95,000
Eligible
Partners: 18 hole golf courses (full page); Accommodators (listing)
Inclusion
Deadline:
Golf Resorts: October 20, 2008
Accommodators: Oct 31, 2008
Click here to book online
Material
Deadline: November
7, 2008
Publishing Date:
January 23, 2009
Distribution:
BC Visitor Centres
Canadian Tourism Commission Worldwide
Consumer Direct Mail
General Fulfillment
Certified Folders
Distribution
Services
Certified Folders Summer Sports Program
Cowboy Distribution Services
Tourism BC Offices Worldwide
Trade and Consumer Shows
Western Canadian Travel Agents Direct Mail
US Travel Agents Direct Mail
Participation
Costs (Net to partner):
Ad Size |
Estimated
Net Cost
(+ gst ) |
Full
Page |
$ 4,500 |
Accommodation Listing |
$ 275 |
Note:
Each golf course page in the Golf Vacations publication presents a Course Facts box with a call-to-action for golf
packages and/or tee times. Two types of call-to-action
combinations are shown here. The choice is that of the partner golf course paying to be
included in the Directory.
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