Golf Shows
 

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Project - 2009 Group Golf Consumer Shows

Project Description: Kootenay Rockies Tourism booth presentation at consumer golf shows various long-haul consumer shows (i.e. Toronto Golf/Travel Show).

Rationale: Targeted consumer shows in viable long haul markets.

Target Markets: Major golf markets with good air access.

Objective: To meet and discuss, one on one, the golf vacation opportunities in the Kootenay Rockies.   To distribute current promotional material to regular golfers who travel.  To encourage
multi-course golf vacation bookings.

Project Coordinator: Heidi Korven; Heidi@KootenayRockies.com

Gross Budget: $7,000

Project Guidelines: Tourism BC regional offices (i.e. Kootenay Rockies, Vancouver Coast & Mountains) should be grouped together to form a distinctive British Columbia presence; staffing of regional booths must consist of regional staff; staff and related display material must promote all aspects of the region; and regions are required to submit a Consumer Show Report Form, an booth image and floor plan to Tourism BC (corporate office).

Example - 2008 Toronto Golf & Travel Show (Regional Golf Booth)

Project - 2009 Individual Golf Consumer Shows

Project Description: Individual booth presentations at consumer golf shows in short and long-haul markets (i.e. Calgary, Edmonton, Portland, Seattle, Spokane, Toronto and Vancouver).

Rationale: Targeted consumer shows in primary markets.

Target Markets: Major rubber tire golf markets and good air access.

Objective: To meet and discuss, one on one, the golf vacation opportunities in the Kootenay Rockies region of British Columbia. To distribute current promotional material to regular golfers who travel. To encourage immediate tee time and accommodation bookings.

Project Coordinator:  Heidi Korven; Heidi@KootenayRockies.com

Gross Budget: $72,000

Eligible Partners: 18-Hole Golf Courses; Consortiums; Chamber of Commerce; Golf Packagers; Accommodation Properties (promoting golf packages)

Maximum Cost-Sharing:  A 10x10 or 10x20 booth at all Golf Shows for each eligible Golf Partner.

Specific Activities: See Show Details

Project Guidelines: See Show Contract

Booth Example - 2008 Vancouver Golf Show (Revelstoke Golf Club)