Golf Advertising

 
Project - 2009 Golf Magazine Advertising

Project Description: A Kootenay Rockies regional golf section will be the format for this
advertising. This project includes magazine advertising in multiple issues spanning two fiscal periods.

Rationale: Targeted; affordable regional campaign.

Target Markets: Rubber tire market with a propensity to travel and golf.

Objective:  Fulfillment to the Kootenay Rockies 2009 Golf Directory and visitation to the Golf Course module on the KootenayRockies.com website as well as encouraging call-to-action to book. To increase awareness.

Project Coordinator: Shannon Harrison; Shannon@KootenayRockies.com

Gross Budget: $TBA

Eligible Partners: Golf courses, Accommodation Properties (promotion golf packages), DMOs, Consortiums, Central Reservations, Property Management, Hot Springs/Wellness Facilities (promoting golf packages).

Project Guidelines: Individual ad sizes as noted below.   For more guideline details, please click here.

Specific Activities:

 
Project - 2009 Golf Newspaper Advertising

Project Description: Advertising on weekly golf pages in primary market newspapers. Destination information in editorial, imagery and individual resort advertisements featured.

Rationale: Newspaper is the ideal medium to influence last minute vacation planning.

Target Markets: Regular golfers in Calgary & Spokane areas markets.

Objective: To generate direct tee time and golf package bookings.

Project Coordinator: Shannon Harrison; Shannon@KootenayRockies.com  

Gross Budget: $TBA

Eligible Partners: Golf courses, Accommodation Properties (promotion golf packages), DMOs, Consortiums, Central Reservations, Property Management, Hot Springs/Wellness Facilities (promoting golf packages).

Project Guidelines: Individual ad sizes as noted below.   For more guideline details, please click here.

Specific Activities: